Guitars
Late in 2003, Carvin
made a bold and welcome marketing change - the return of the
full-sized, 8½ X 11 catalog. The small-format catalog was 10
years old, and had started to appear dated, despite the new
photography in the Summer 2003 edition. The photography of the
new catalog was similar to the last small-format one, but the
new larger format allowed more instruments to be shown on each page,
in a unique and visually appealing "one large, three small"
layout.
In addition to the new
catalog, there were many things for guitarists to be excited about in
2004, including a new series of guitars, a new bridge/tailpiece
configuration, a new pickup, rosewood fingerboards, a reverse-body
option, and new finishes.
Click each picture for
a larger version. |
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Carvin guitars had several new features
at the end of 2003. A new pickup, the C22B, was
introduced. This medium-high output pickup had additional
windings and a ¼" Alnico V magnet, which provided improved
definition and sustain with warm harmonics. Standard on several
models was the new M-Series tune-o-matic bridge. The bridge
itself was mounted at a slight angle, and was recessed into the
body. With this bridge, there was no tailpiece; the strings
simply fed through the body and across the bridge. Also,
rosewood was offered as a fingerboard wood option (at no charge) in
addition to standard ebony, and maple. |
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The most exciting news to come out of San Diego
in 2004, and actually, one of the most exciting new products in Carvin's
history, was the California Carved Top model, or CT6M.
This guitar was the result of many customer requests for a carved-top model,
and sported a whole list of new features. The CT6 featured a mahogany
body with mahogany set-neck, carved flamed maple top, and 25" scale,
22-fret ebony fingerboard. Cosmetically, a new headstock design was
created, as well as new finishes (deep blue, deep green, deep red, deep
purple, deep
sunsetburst and deep tiger-eye triple-step stains). The new M-style
bridge was standard, as were custom wound C22N and C22B pickups with single
volume and single push-pull tone/coil splitter. It was also offered as
the CT6C (with Floyd Rose tremolo) and CT6T (Wilkinson tremolo). Base
price on the CT6M was $1219.00.
In addition to the new CT6, there were
two models based on the it that were offered. The first was the CT3,
which had a 2-piece carved mahogany body with mahogany neck, but no
flamed or quilted top. It was available in clear and standard
solid colors, and translucent colors were optional. It was offered in
the M, C & T variants, like the CT6. Base price on the CT3 was
$869.00. The CT4 featured a non-flamed maple carved top,
with all the other specifications of the CT3. Base price on the
CT4 was $919.00.
The catalog photo and prices are from the Spring 2004 catalog. |
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In May 2004,
Carvin made an unprecedented move, and announced on their
BBS that a 1990/91 model DC200 reissue, complete with
pointy, angled headstock and large Carvin logo, would be
made available in a limited run for anyone who placed an
order for it by the end of June '04. During the next
few weeks, at the request of the BBS members, the project
evolved to the point that any guitar (except Holdsworths,
Cobalts and the CL450 classical) could be ordered with the
1990 headstock for a $100 upcharge. Even Carvin's kit guitar
could be ordered with this option. Soon after, the
"Pointy" became one of Carvin's many "hidden" options and
the June 30th deadline was eliminated. The official option
code: PTH.

2004 DC145T

2005 SC90
(reverse)
owned by
Dan St. Peters

1991 LS175 |
The summer
2004 catalog more prominently featured the new CT6 (below), as well as the
CT3 and CT4. There were also some slight price increases over the
initial offering. The CT6M increased to $1249.00, while the CT6T, with
Wilkinson tremolo, was $1269.00, and the CT6C, with Floyd Rose tremolo, was
$1329.00. The CT3 & CT4, and their tremolo-equipped variants, remained
priced the same.
The catalog
showed a CT6M in Deep Green on flamed maple, and a CT6M in Deep Sunsetburst
on quilted maple. Also shown was a CT3M in natural mahogany, a CT3 in
translucent red on maple, and a CT3 in clear gloss on maple.
The winter
catalog had a new center spread featuring some different variations CT
series. Most notably, the Gold Top (bottom center), which was
introduced several months after the CT6 debuted. Also shown were a
CT6C (left) in Deep Antique Brown on quilted maple with Birdseye maple
fingerboard, black hardware and Floyd Rose tremolo, a CT3M (bottom left) in
sunsetburst, and a CT4M in cherryburst.

The winter
catalog also showed the below CT6T, which was one of two made for Joe Walsh
to use on the new Eagles tour. This model has a clear finish on
quilted maple with chrome hardware and a Wilkinson tremolo.

To
accommodate the additional catalog space required for the 2-page spread, the
Contour 66 and Bolt would be combined on a single page. The SC90 and
TL60 would also be combined on a single page, and the DC150 would not be
shown at all. Additionally, the DC200 and DC400 would be combined on a
single page, and the DC120, like the DC150, would not be shown.

Carvin's Bolt
guitar was unchanged from the previous catalog. The
price on the Bolt dropped to $569 for the hardtail version and $609 for
the Bolt-T with Wilkinson tremolo (from $589 and $629).
In the
photo on the left, from left to right, the catalog showed a
Bolt-T in black stain on quilted maple with matching headstock,
pearloid pickguard, birdseye maple fingerboard and black hardware; a Bolt-T was shown in Seafoam
Green with Sperzel locking tuners and maple fingerboard; a Bolt in
Greenburst with black pearloid
pickguard and C22B bridge humbucker; and a Bolt-T in koa with birdseye
maple fingerboard, white pearloid fingerboard, C22B bridge humbucker, dome knobs and
chrome hardware. The inset photo on the top right showed the
same Seafoam Green model, as well as a Bolt-T in Ruby Red stain on quilt
with white pearloid pickguard & twinblade humbuckers (far left), a Bolt
in sapphire blue on swamp ash with white pearloid pickguard and C22B
bridge humbucker (center), and a left-handed Emerald Green on swamp ash
Bolt-T with black pearloid pickguard, matching headstock, C22B bridge
humbucker and gold hardware (far right).
The picture and prices
on the left are from the
Winter/Spring 2004 catalog. The inset photo is from the
Fall/Winter 2003 catalog.
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The Contour 66 also dropped in
price, to $799 for the hardtail version, $839 for the Wilkinson-equipped
version, and $899 for the Floyd Rose-equipped model.
From left to right, the catalog showed a
C66 in Tobacco Sunburst on flamed maple with abalone dot inlays and
cream pickups; a C66T in Emerald Green on quilted maple, abalone dot
inlays, cream pickups and gold hardware; and a C66 in Cherry Sunburst on
quilted maple with abalone block inlays, Fishman acoustic bridge, active
electronics, cream pickups and gold hardware.
The picture and prices are from the
Fall/Winter 2003 catalog. |
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The DC127 and DC135 both had
the new M-Series bridge as an option, signified as the DC127M and
DC135M. The FT6 was still the standard bridge on both
models. Base price on both models remained $669, with the M-Series
models priced at $689, the Wilkinson-equipped models priced at $709, and
the Floyd Rose-equipped models priced at $769.
From left to right, the catalog showed a
DC127M in Umber Stain with Cherry Burst edges on flamed maple with
matching headstock, Bird's Eye Maple fingerboard, abalone dot inlays,
rounded body side, cream pickups and gold hardware; a DC127C in Classic
White with rounded body sides and matching headstock, Bird's Eye Maple
fingerboard with abalone dot inlays, cream pickups with black bezels and
gold hardware; a DC135M with bookmatched koa top and matching headstock,
abalone dot inlays and gold hardware; and a DC135T in Umber
Stain/Sunsetburst on quilted maple with matching headstock and rounded
body sides, 5-way pickup selector, Twin Blade humbuckers and cream &
black C22B bridge humbucker and gold hardware.
The picture and prices are from the
Fall/Winter 2003 catalog. |
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The DC727 and DC747 were
unchanged, and their base prices remained the same, at $699 and $729,
respectively.
From left to right, the catalog showed a
DC727C in Ruby Red Stain on quilted maple with matching headstock,
abalone block inlays, phase switch and gold hardware; a DC727 in clear
gloss on quilted maple with matching headstock, abalone block inlays,
active electronics and gold hardware; a DC747 in Pearl Silver with black
chrome hardware; and a DC747 in Sapphire Blue on quilted maple with
matching headstock and coil splitters.
The picture and prices are from the
Fall/Winter 2003 catalog. |
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The TL60 and Wilkinson-equipped
TL60T were unchanged, and their prices were the same, at $659 and $699.
From left to right, the catalog showed a
TL60T in clear gloss on flamed maple with matching headstock, abalone
block inlays and active electronics; a TL60 in classic white with matching
headstock, birdseye maple fingerboard with no inlays,
Fishman acoustic bridge with active electronics and chrome
hardware; a TL60T in Ruby Red Stain with black burst edges on flamed
maple, Bird's Eye Maple fingerboard DC135-style pickups and controls and
black chrome hardware; and a TL60T in Sapphire Blue o quilted maple with
matching traditional headstock, abalone block inlays, Fishman acoustic
bridge with active electronics and chrome hardware.
The picture and prices are from the
Winter/Spring 2004 catalog. |
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The SC90 was unchanged for the
Fall/Winter catalog, and the base prices remained the same, at $669 for
the hardtail version, $709 for the Wilkinson-equipped version, and $769
for the Floyd Rose-equipped version.
The DC150 was also unchanged, and
remained priced at $769.
From left to right, the catalog showed an
SC90S with mahogany neck and body, rounded body edges, MOP block inlays,
cream/black pickups and gold hardware; an SC90S in Umber
Stain/Sunsetburst on flamed maple with matching headstock, cream pickups
and gold hardware; an SC90S in Vintage Yellow on quilted maple with
matching V headstock, Bird's Eye Maple fingerboard, cream/black pickups
and 2 coil-splitters with phase switch and chrome hardware; and a DC150
in Cherry Sunburst on quilted maple, cream pickups, coil splitters and
gold hardware.
The picture and prices are from the
Fall/Winter 2003 catalog. |
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The DC200 also had an "M"
variant, but otherwise, it and the 12-string DC120 were
unchanged. The DC200 retained it's base price of $769, while the
DC200M was priced at $789, the DC200T, with Wilkinson tremolo, was
priced at $809, and the DC200C, with Floyd Rose tremolo, was priced at
$869. The DC120 was priced the same as the previous catalog, at
$839.
From left to right, the catalog showed a
DC200M with maple neck and koa body sides with flamed koa top and
matching headstock and gold hardware; a DC200 in Vintage Yellow on swamp
ash with Fishman acoustic bridge and gold hardware; a DC200T with koa
body sides, a 5-piece koa/maple neck, and cream/black pickups; and a
DC120 in Blueburst with chrome hardware.
The picture and prices are from the
Fall/Winter 2003 catalog. |
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Like the DC200, the option-laden DC400
was unchanged, and the price remained the same, starting at $949.
The Anniversary model DC400A and the Claro Walnut DC400W
had the same base price as Summer 2003 at $1149.
The catalog showed, from left to right, a
DC400 in Umber Stain on quilted maple with Black Burst edges and Fishman
acoustic bridge; a DC400C in Umber Stain on quilted maple with black
hardware; an Anniversary model DC400TA in clear gloss on flamed maple
with gold hardware; and a Claro Walnut DC400W in clear gloss with gold
hardware.
The picture and prices are from the
Fall/Winter 2003 catalog. |
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The Holdsworth H2 and Holdsworth
Fatboy HF2 were unchanged, and the catalog showed two of the same
guitars from the previous issue. Base prices remained the same, at
$879 for the H2, and $979 for the HF2.
From left to right, the catalog showed
the HF2 was shown in Blueburst on quilted maple with matching headstock
and black hardware; an H2 in Antique Brown Stain on quilted maple with
matching headstock, no inlays, and black hardware; and an H2T in Umber
Stain/Sunsetburst on quilted maple with matching headstock, abalone dot
inlays and black chrome hardware.
The picture and prices are from the
Fall/Winter 2003 catalog. |
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The AE185 and 12-string AE185-12
were unchanged from the previous catalog. Prices remained the
same, at $869 for the AE185, and $949 for the AE185-12.
From left to right, the catalog showed an
AE185 in Sunsetburst on flamed maple with matching headstock, body
binding, coil taps and phase switch, cream pickups and chrome hardware;
an AE185 with figured walnut top and matching headstock, body binding,
coil taps and phase switch and gold hardware; an AE185 in Umber
Stain/Sunsetburst on flamed maple with matching headstock, body binding,
coil taps and phase switch and gold hardware; and an AE185-12 in
Blueburst with matching spruce headstock, MOP block inlays, Holdsworth
pickups, coil taps and phase switch, body binding and chrome hardware.
The picture and prices are from the
Fall/Winter 2003 catalog. |
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All the AC Series, the AC175, AC275,
AC275-12 and CC275 were unchanged. Prices were also
the same, at $769 for the AC175, $819 for the AC275, $889 for the
AC275-12, and $979 for the CC275.
From left to right, the catalog showed a
CC275 in standard clear gloss on flamed maple top, eagle inlays, body
binding and gold hardware; an AC275 in Umber Stain/Sunsetburst on flamed
maple with matching headstock and black hardware; an AC275-12 in Tobacco
Sunburst on quilted maple with matching headstock, body binding, abalone
dot inlays and black hardware; and an AC175 with bookmatched flamed koa
top and matching headstock, body binding and black hardware.
The picture and prices are from the
Fall/Winter 2003 catalog. |
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The CL450 and AC375 were
unchanged, and their prices remained the same, at $949 and $899,
respectively.
The catalog showed, from left to right, a
CL450 with standard cedar top with body binding; a CL450 in clear gloss
with Black Burst edges on flamed maple with body binding; and an AC375 in
Sunsetburst on flamed koa with matching headstock, body binding and gold hardware.
The picture and prices are from the
Winter/Spring 2004 catalog. |
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The Cobalt acoustics and
acoustic/electrics were unchanged from Summer 2003, and the same catalog
layout was used from the previous issue (although it was enlarged to fit
the new format). The prices on all models remained the same, at
$539 for the C550, $659 for the C650 (far left), $399 for
the C250 (upper far left), $419 for the C250S (upper
center), and $439 for the C350 (upper near left).
The picture and prices are from the
Fall/Winter 2003 catalog.
|
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The C750 (upper far left) was
priced at $589, the C850 (lower far left) was $669, the C780
(upper left center) was $599, the C980 (large picture) was $799,
and the C980-12 was $869.
The picture and prices are from the
Fall/Winter 2003 catalog.
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At Winter NAMM 2004 in Anaheim, Carvin showed off several one-off
guitars with custom paint, custom options, and so on:
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This Contour 66
has an interesting aqua/blueburst on quilt finish, Floyd Rose tremolo,
and a rosewood fingerboard. |
The flamed koa DC127
looks like a lefty, but it's actually a right-handed model, made with
a left-handed body. The reverse body would be added as an
available option on the DC127. |
This DC200 with
Fishman bridge has a very stylish marbelized finish, created entirely
by hand. |
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Electric Green was
offered by Carvin in 1992, and this DC127 in Metallic Green
looks very similar. This model also has the new M series bridge. |
This DC200 is
finished in Pearl Orange, with chrome hardware. |
This DC727 has a
one-of-a-kind paint job, giving the illusion that the green paint is
being ripped off to reveal the marble underneath. |
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